Our Story - The Naturally Kind Co.

From Our Family to Yours

Hi, I’m Shona, a mum, animal lover and founder of The Naturally Kind Co, formerly Free Me Company.

When I couldn’t find a safe mosquito repellent for my own family, I did what most mums want to do: I made one.That single bottle, filled with powerful plant oils, launched a journey that’s now protected thousands of families across the UAE and beyond.

This brand was born from love, built with purpose and driven by a very real need: to help people, animals, and our planet live in harmony, safely and naturally.

We Care for Your Air

We believe protection from bothersome insects shouldn't come at a cost to your health, or the planet.

Safe and effective for all ages and species

Crafted with joy, kindness, and care

From picnic blankets to garden parties, we're here to help deliver daily happiness and a bug free life.

PURE

We keep ingredients clean, simple, and honest.

KIND

We protect what matters: people, pets, and the planet.

REAL

We make products that work: and you can feel the difference.

TNKC isn’t just a brand, it’s a family project. From farmers’ markets to pharmacies, our growth has always been rooted in word-of-mouth, community events, and good old-fashioned kindness.

Come meet us at a pop-up, spray with us at Spinneys, or tag us in your family moments. We love being part of your world.

Browse Our Naturally Kind Range